Analysis on the Development Trend of FMCG Packaging

Today’s era is an era of looking at the value of appearance. The “value economy” is detonating new consumption. When consumers buy products, they also require that their packaging should not only be exquisite and exquisite but also have sensory experiences such as smell and touch, also be able to tell stories and inject Emotional temperature, resonate;

“Post-90s” and “Post-00s” have become the main consumer groups. The new generation of young people believes that “to please oneself is justice” and requires differentiated packaging to meet the needs of “please yourself”;

Personalized customized interactive packaging enhances the consumer experience, not only shopping but also a way of emotional expression with a sense of ritual;

Digital and intelligent packaging, using coding technology for anti-counterfeiting and traceability, consumer interaction and member management, or applying acousto-optic black technology to promote social hotspots;

Packaging reduction, recyclability, and degradability have become new demands for the development of the industry. Sustainable development is no longer just “worth having”, but is regarded as a necessary means to attract consumers and maintain market share.

In addition to paying special attention to consumer needs, customers also pay more attention to the rapid response and supply capabilities of packaging companies. Today, the world we live in is changing faster than ever before. 

Consumers hope that their favorite brands can be as fast-changing as the social media information they get, so brand owners need to significantly shorten the product life cycle, so as to speed up product launch. 

This requires packaging companies to propose packaging solutions, risk assessments, materials in place, proofing, and mass production in a shorter period of time, with high-quality delivery on time.

 In the early stage of development, as mentioned earlier, the thinking changes from “making packaging” to “making products” corresponds to the change of the role of packaging development engineers from “process engineer” to “product manager”, which is the change made by the enterprise to adapt to market changes. , Improve quick response ability, reflect professional ability, and increase competitiveness. In the mass production stage, packaging companies need to speed up intelligent and digital transformation. 

For example, in the intelligent warehouse of Zhongrong Printing, no workers can be seen. And other equipment is completed through the intelligent distribution scheduling system, in terms of supply chain coordination to achieve agility, efficiency, zero error, shorten the production cycle, and fast delivery.