Why are more and more brands around the world turning to aluminum packaging?
Hello, have you noticed something amazing? Walk into any supermarket, cafe or cosmetics store now and you will notice a shift – aluminum is everywhere. From Coca-Cola’s stylish cans to Starbucks’ reusable aluminum cups to L’Oréal’s premium aluminum skincare tubes, some of the world’s most well-known brands are decisively abandoning plastic and glass. But why?
I think the answer lies in the rare combination of sustainability, functionality and brand influence. Now more and more consumers are asking brands to be both environmentally conscious and have a high-quality experience, so naturally our aluminum packaging has become the latest optimal solution for many big brands. Of course, we would like to discuss with you today why this material has become the first choice for brands seeking future-oriented packaging?
Aluminum: Champion of Sustainability
I believe that one of the biggest reasons why many brands are embracing aluminum now is its unparalleled recyclability. Unlike plastic, aluminum has a recycling rate of up to 75%, but only **9% of plastics are recycled worldwide! This means that three-quarters of the aluminum produced to date is still in use. It is precisely because aluminum can be recycled infinitely without loss of quality that it is a truly circular economy material.
There is also the carbon footprint factor. The production of a plastic bottle produces twice as much CO2 as an aluminum can. And the energy consumption of our recycled aluminum production is 95% lower than that of virgin aluminum. I believe that many brands choose us because aluminum helps them achieve carbon neutrality goals faster and contribute to the sustainable development of the earth. So in summary, choosing aluminum packaging is not only good for the earth, but also for business.
More than just beautiful packaging: protection performance
In addition to being environmentally friendly, aluminum is also better than other materials when it comes to protecting the products inside. Aluminum’s natural barrier properties block light, oxygen, and moisture, keeping everything from coffee and beer to vitamin serums and medicines* fresher for longer. In industries where product integrity and safety are critical, we strongly recommend you choose aluminum packaging.
For example, coffee companies are increasingly turning to aluminum foil packaging because it helps to preserve 30% more freshness than traditional materials. Meanwhile, in the beauty and skincare field, aluminum hoses prevent active ingredients such as vitamin C from oxidizing, ensuring that the product remains effective until the last drop.
Let’s not forget the durability of aluminum packaging – aluminum cans and bottles can withstand six times the atmospheric pressure, which is why they are the packaging of choice for carbonated beverages. Whether it’s extreme heat, extreme cold or high pressure, aluminum can endure like a champ to ensure that the contents remain intact, which is why we work with many beverage brands.
The power of luxury, innovation and perception
Of course, we believe that customers must choose us for more than just the protection of the inner material, packaging is deeply linked to brand image. Aluminum’s smooth and metallic surface can enhance the perceived value of the product, and aluminum can also be made into a variety of effects such as glossy/matte/semi-matte.
According to the research we reviewed, 70% of consumers associate aluminum packaging with premium quality and sustainability. This is not just a random statistic – it’s also why brands such as Budweiser launched a limited edition embossed aluminum bottle, which sold out despite being 20% more expensive than the standard version. The smooth, cool touch of aluminum, combined with design techniques such as matte finishes, laser engraving, and embossing, creates an effortlessly high-end experience.
There is also a psychological factor at work in the minds of our consumers. The subtle weight, and the metallic sheen – these elements subconsciously remind people of luxury products such as perfume bottles and high-end technology products. In a market where high-end brands can justify higher price points, we want customers to buy a better feeling rather than a product!
Hidden Financial and Logistical Advantages
While sustainability and branding get most of the attention, we feel aluminum also makes financial sense – especially from these perspectives
First, aluminum is much lighter than glass. A standard aluminum can weighs only about 13 grams, while a glass bottle weighs 200 grams. At first glance, this difference may seem small, but when we ship millions of units overseas for our brands, I can save our customers 30% in shipping costs, and I think that alone is worth it.
Then there is the recycling value. Unlike plastic, which has almost no resale value, aluminum retains 80% of its original value after recycling. Our beverage bottle customers have even set up recycling programs specifically to show their environmental side while reducing their reliance on raw materials and costs in the long run.
While sustainability and branding get most of the attention, we feel aluminum also makes financial sense – especially from these perspectives
First, aluminum is much lighter than glass. A standard aluminum can weighs only about 13 grams, while a glass bottle weighs 200 grams. At first glance, this difference may seem small, but when we ship millions of units overseas for our brands, I can save our customers 30% in shipping costs, and I think that alone is worth it.
Then there is the recycling value. Unlike plastic, which has almost no resale value, aluminum retains 80% of its original value after recycling. Our beverage bottle customers have even set up recycling programs specifically to show their environmental side while reducing their reliance on raw materials and costs in the long run.
ไทย 
English 
العربية 
简体中文 
Nederlands 
Français 
Deutsch 
Italiano 
Português do Brasil 
Русский 
Español