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What are the packaging design trends in 2024?

July 25, 2024     Author: Tami

Introduction

What are the packaging design trends in 2024? This is a question that many people are curious about, because with the advancement of technology and the increasing demands of consumers, if the design of packaging does not evolve with it, it will become obsolete.

From the perspective of sustainable development in today’s world, people will pursue a more environmentally friendly lifestyle. In terms of packaging, non-recyclable and non-degradable materials will be discarded. The diversification of consumer demand will lead to the emergence of more customized and personalized products. The development and integration of culture will also make regional design styles more obvious. So packaging design trends in 2024 include sustainability and environmental protection, personalized customization, etc.

Design Trends

Environmental protection and sustainability: In the area of design for packaging sustainability and environmental protection are now an essential concern. This trend is expected to keep growing, encompassing making use of biodegradable packaging materials. Which will reduce the need for packaging materials and promote the circular economy. Growing awareness among consumers of environmental issues is driving companies to develop more environmentally green packaging designs.

Simple design style: Clarity and simplicity Clear and simple designs can emphasize the features of a product and help increase the brand’s recognition. Simple designs can play a significant role in attracting customers.

Personalization: Customization and personalization Brands can draw in the right audience with customized packaging designs, increasing customer engagement and loyalty.

Innovative packaging designs: Interactive can enhance the interaction between the consumer and the product. For instance, using technology that can create augmented reality or QR codes to connect to online content. Packaging could be used as a vehicle for information about the product, directions on how to use it, or other informative information.

Versatile design: The concept of a versatile design is a key trend, which includes packaging that can be reused, designs that can be used for multiple purposes, etc.

Culture and regional style: Design of regional and cultural packaging Designing custom packaging is becoming more sought-after by consumers from different regions and cultures. Designing packaging will be influenced by local cultural values, values. As well as aesthetic standards to better satisfy the requirements of local consumers.

Now that we have a general idea of ​​some packaging design trends, let’s take a look at some very good-looking and popular designs.

Appreciation of outstanding designs

Japanese Tea Brand - Beverage Bottle Packaging

The packaging is one of a Japanese flavor tea brand that blends fruits and herbs along with traditional Japanese tea. The theme is “One Tea Clears the Mind”. The traditional tea culture has been redesigned to meet the demands of modern times.

The tea is a natural blend of vibrant colors that are derived from fruit and herbs, with no food coloring. There are eight varieties in the line, which can be visually distinct by the natural hue of the tea as it appears by the label.

Ever Bright | What are the packaging design trends in 2024
Plastic Beverage Bottle

One of the most striking features of the product’s packaging design. The designer has created an all-purpose label that is suitable for any variety. The layout of the label permits a handwritten note of the tea type and allows space to write the product’s name after purchase. Which increases the experience of personalized customers and makes them feel valued.

Ever Bright | What are the packaging design trends in 2024
Label

The brand of lemonades - Dreamus

In the present in the soda section of supermarkets, you can discover the most bizarre flavor combinations. “Dreamus” is a lemonade-based brand “Dreamus” was created to reflect the current trends and to gain an important place on the list of people who enjoy unusual flavors. The entire assortment is built on Vietnamese fruit which is the primary characteristic that makes the item. To highlight the lemonade that is on the shelves the designers decided to not just create a striking design as well as to name the flavor names.

Ever Bright | What are the packaging design trends in 2024
Aluminum Beverage Can

The exotic flavor itself is an attractive design. To create a more comprehensive brand and distinguish it from other brands they discarded the fruits-themed image and replaced it with a variety of unusual images. Each illustration is designed not to show the flavor but to let the consumer feel their exoticism and novelty. A mysterious tree, a dark castle as well as a tropical hut, and the pirate ship pictures aren’t directly connected to the concept of the drink. However, they pose the curiosity in the creators of their mind “What is this flavor?” We want to draw people who love lemonade to taste “Dreamus”.

Beverage bottle - EBI Designed

This is a beverage bottle designed by EBI for a customer. The company’s core development concept is circular economy and healthy living. It strives to bring a healthy lifestyle to customers through its efforts and also makes environmental contributions to nature. The company’s main product is bottled water, and the company’s logo is also blue. So when designing the beverage bottle, bright colors are used. Mainly dark blue, and other similar light colors are used to render the comprehensive combination, making the overall effect look very attractive.

In terms of shape and size, EBI has specially designed several shoulder types and sizes. According to customer requirements to facilitate different uses for customers. The small size is convenient for carrying when traveling. And the large capacity bottle can hold more water or drinks, which can meet the needs of different customers.

To learn more about beverage bottles, please click here. If you happen to have packaging design needs after reading this article, you can check out our product page or contact us directly via email.

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